Here you need to share your story. People buy people and the website visitor needs to know WHO you and WHY you do what you do.
Start with some connecting language that displays empathy and shows you understand the problems they are experiencing.
You are probably here because you are struggling with [INSERT MAIN PROSPECT PAIN POINTS]
I know exactly how you feel because I used to feel the same way.
I was [INSERT PAIN POINTS], and like you I didn't think I would ever [DESCRIBE IDEAL OUTCOME] which is why [INSERT BUSINESS NAME] began.
Next you tell your origin story - this is where you talk about what you did before you started your business, and why you changed direction and started your business. What was the BIG reason you left your job and went self-employed.
Did you have a burning desire to help your community? did you want freedom of working for yourself? Is there one BIG incident (dog related or not) that caused you to change direction? You need to share that here. The prospect needs to know your compelling story/reason about why you do what you do.
If you have a long history of working with dogs then you can share this next.
Describe briefly what makes your service different. 'I looked around and realised noone was offering [INSERT YOUR SERVICE] with [DESCRIBE THE UNIQUE BENEFITES YOUR SERVICE PROVIDES].
Finally, talk about your mission. What is your BIG goal for the business? What change do you want through the services you offer?
How will your business help dog owners and the wider dog owning community in your town?
Now you need to point the prospect towards taking the next step to becoming a part of your story/mission.
You probably have a dog story that needs a happy ending. Maybe you are struggling with [INSERT COMMON PAIN POINT] or [INSERT MOST COMMON PAIN POINT]. It doesn't have to be this way.
If you want to get our help to fix [INSERT PROBLEM] then click here to take the next step.
When we contacted [INSERT BUSINESS NAME] I felt [INSERT COMMON NEGATIVE PROSPECT EMOTIONS]. Now I feel [INSERT POSITIVE FEELINGS YOUR CLIENTS EXPERIENCE] and my dog has never been happier!
Dog Owner in Australia
Dog ownership was a struggle before I met [INSERT BUSINESS NAME]. My dog used to [INSERT BAD BEHAVIOUR DOGS COMMONLY DISPLAY BEFORE WORKING WITH YOU], but now he is [INSERT TRANSFORMED BEHAVIOUR] and I feel [INSERT POSITIVE EMOTION CLIENTS FEEL].
Dog Owner in Western Australia
I can honestly say hiring [INSERT BUSINESS NAME] has been a godsend. I don't know what we would do without their {INSERT YOUR BUSINESS BEST QUALITIES] I highly recommend [INSERT BUSINESS NAME] to any dog owner in [LOCATION] who needs help with [INSERT BIG PROBLEM YOUR SERVICE CAN FIX].
Dog Owner in Perth
Dorset UK